The StandardX Melbourne Effect: Fitzroy Grows Up
- Feb 8
- 1 min read
It’s been over a year since The StandardX Melbourne planted its flag in Fitzroy, and the ripple effect is undeniable. What was once the capital of grunge is rapidly becoming Melbourne’s new "High Street" for the 35+ demographic.
The StandardX Melbourne Experience
We are seeing a shift away from the CBD for our Melbourne members. The request isn't "find me a hotel in the city" anymore; it's "get me near the action, but keep it high-end."
The StandardX has proven that you can do luxury without losing the neighbourhood’s grit.
The ECSC Verdict: The rooftop here remains the best place to start a Friday night in Melbourne.
We are currently curating a list of "Hidden Fitzroy" bars that pair perfectly with a stay here.
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